About us

Sport is Beautiful celebrates, creates and promotes the very best women’s sports photography and film. Focusing on images that showcase the athletes’ strength, skill, courage and commitment, we present these women as inspiring and powerful role models. With our visual knowledge and formidable network of top photographers / film-makers, we are able to work with athletes, sporting bodies, teams, not-for-profit organisations and commercial businesses to help them realise the value of fantastic sporting imagery.

First impressions matter – an image registers within a matter of seconds; it sends a message to the outside world about what we value and what we think women and girls are capable of.  Images signal what an individual or organisation stands for and helps them to communicate with target audiences – whether that is a school seeking to engage parents and female students, a global business wanting to attract diverse talent or an athlete seeking to raise their profile.

Sport is Beautiful makes sure that what you want to say is aligned with the images you use, and then amplifies your impact.

Our imagery presents all that is wonderful about sport – passion, strength, focus, courage, skill and teamwork; and aims to inspire. We promote incredible female role models from a wide range of sports and celebrate diversity.

Sport is Beautiful launched in 2015 with a hugely successful exhibition at the offices of KPMG in Canary Wharf that reached 8000 people each day. Due to the phenomenal feedback this event received, we have now begun various activities that will continue to set the standard and raise the bar in how sports women are represented visually.

We specialise in:

  • Consultancy
    Strategic planning for organisations and brands to develop and implement an effective image strategy. 
  • Exhibitions
    Curated exhibitions of the best photography from an archive of images by leading photographers and our own specially commissioned pieces.
  • Events
    Inspiring imagery in a variety of large and small scale formats provided as a backdrop for our own and other selected, special events.
  • Tailored photo/film shoots
    Production of high quality imagery of sportswomen in multiple formats. We work with a range of professionals with different styles which means that we’re able to match the right photographer to the right organisation.
  • Image bank
    Access to a large selection of the most iconic women’s sport imagery. Our professionally curated collections feature some of the most distinctive and original women’s sport photography available to license. A rights-managed image is priced according to who you are and how you’re planning to use it. Not-for-profit organisations including schools have the opportunity to use selected imagery at no cost.

Sport is Beautiful is part of Women’s Sport Trust which is registered in England and Wales: Women’s Sport Trust, 136 Lavenham Road, London SW18 5EP Registration no 852118. Registered Charity Number 1153429